data wall
In plain wordsThe worry that AI companies will run out of new human-written text to train ever-larger models on, because the useful public internet has already been largely used up.
The projected point at which scalingscaling laws, n.: Measured patterns showing that an AI model's error shrinks smoothly and predictably as the model is made bigger and given more data and computing power, so labs can forecast a giant model's performance from small, cheap experiments. of pretrainingpretraining, n.: The first and usually the most expensive stage of building a modern AI model, in which it learns general patterns from enormous amounts of raw text, images or code before being specialized for particular uses. is limited by the finite stock of high-quality human-generated data rather than by compute. Compute-optimal training (Chinchilla scaling lawsChinchilla scaling laws, n.: A 2022 DeepMind finding that, for a fixed amount of computing, language models had been made too big and trained on too little text; the best balance is roughly 20 word-pieces of text for every adjustable number inside the model.) calls for roughly 20 tokens per parameter, leading models already train on tens of trillions of tokens, and estimates put the stock of usable public text at a few hundred trillion tokens; Epoch AI researchers projected in 2024 that training sets would match that stock between 2026 and 2032, earlier if models are overtrainedovertraining, n.: Deliberately training a model on much more data than would be most efficient for its training budget, so that a smaller model reaches good quality and is cheaper to run afterwards.. Proposed ways past the wall include repeating data for several epochs (data-constrained scalingdata-constrained scaling, n.: How to keep improving AI models when the supply of fresh, high-quality training text runs out — for example by reusing the same data several times, which works well at first and then stops helping.), better filtering, multimodal and private data, synthetic datasynthetic data, n.: Data created by computer programs or AI models rather than collected from the real world — such as practice math problems written by a model, or simulated street scenes for self-driving cars., reinforcement learningreinforcement learning, n.: A way of teaching a computer program by trial and error: it tries actions, earns points for good results and penalties for bad ones, and gradually learns which choices pay off over time. with verifiable rewards and self-play, and shifting gains to test-time computetest-time compute, n.: The computing effort an AI model spends while answering a question, as opposed to while being trained. Letting a model think longer or try many answers can make it markedly smarter.. Whether and when the wall binds is contested: optimists cite synthetic data and new sources, skeptics diminishing returns and model collapsemodel collapse, n.: The gradual decline of AI models trained on the output of earlier AI models: rare details vanish first, then quality and variety erode, like a photocopy of a photocopy..
If the data wall is real, the next gains will come from RL and synthetic data, not bigger crawls.
Origin
Pablo Villalobos and colleagues at Epoch estimated in 2022 when the stock of public human-written text would be used up. The phrase 'data wall' spread in 2024, notably through Leopold Aschenbrenner's essay series Situational Awareness (June 2024), and in his NeurIPS Test of Time award talk in December 2024 Ilya Sutskever said the field had reached 'peak data'.
Usage note
Not a physical limit: text is still being written, private and multimodal data are vast, and data can be reused. The debate is whether high-quality public text, at its current growth rate, can sustain the historical pace of scaling.
Related
- scaling lawsscaling laws, n.: Measured patterns showing that an AI model's error shrinks smoothly and predictably as the model is made bigger and given more data and computing power, so labs can forecast a giant model's performance from small, cheap experiments.
- synthetic datasynthetic data, n.: Data created by computer programs or AI models rather than collected from the real world — such as practice math problems written by a model, or simulated street scenes for self-driving cars.
- data-constrained scalingdata-constrained scaling, n.: How to keep improving AI models when the supply of fresh, high-quality training text runs out — for example by reusing the same data several times, which works well at first and then stops helping.
- pretraining datapretraining data, n.: The enormous body of text, code and other material — mostly from the web — that a large AI model first learns from, before it is tuned to follow instructions or chat.
- test-time computetest-time compute, n.: The computing effort an AI model spends while answering a question, as opposed to while being trained. Letting a model think longer or try many answers can make it markedly smarter.
- model collapsemodel collapse, n.: The gradual decline of AI models trained on the output of earlier AI models: rare details vanish first, then quality and variety erode, like a photocopy of a photocopy.
- era of experienceera of experience, n.: The prediction, made by David Silver and Richard Sutton in 2025, that AI will soon learn mainly from its own experience of acting in the world rather than from human-written data.
Sources
- Villalobos, P., Ho, A., Sevilla, J., Besiroglu, T., Heim, L. & Hobbhahn, M. (2024). Will We Run Out of Data? Limits of LLM Scaling Based on Human-Generated Data. ICML 2024 (position paper). arXiv:2211.04325. arxiv.org/abs/2211.04325
- Aschenbrenner, L. (2024). Situational Awareness: The Decade Ahead. I. From GPT-4 to AGI (section 'The data wall'). situational-awareness.ai/from-gpt-4-to-agi
Mentioned in
synthetic datasynthetic data, n.: Data created by computer programs or AI models rather than collected from the real world — such as practice math problems written by a model, or simulated street scenes for self-driving cars., big databig data, n.: Data that piles up too fast, in too many forms or in too great a quantity for one ordinary computer to store and study, and the methods invented to cope with it., model collapsemodel collapse, n.: The gradual decline of AI models trained on the output of earlier AI models: rare details vanish first, then quality and variety erode, like a photocopy of a photocopy., pretraining datapretraining data, n.: The enormous body of text, code and other material — mostly from the web — that a large AI model first learns from, before it is tuned to follow instructions or chat., data-constrained scalingdata-constrained scaling, n.: How to keep improving AI models when the supply of fresh, high-quality training text runs out — for example by reusing the same data several times, which works well at first and then stops helping., Leopold AschenbrennerLeopold Aschenbrenner, prop. n.: A German-born former OpenAI researcher whose 2024 essay series 'Situational Awareness' predicted human-level AI around 2027 and a government-led race to build superintelligence.